Comments on: Apple’s media strategy: There’s an app for that http://themediawonk.com/2010/01/29/apples-media-strategy-theres-an-app-for-thaa-cloudy-view-of-the-ipad/ Fri, 23 Jul 2010 17:27:54 +0000 hourly 1 http://wordpress.org/?v=3.0 By: The Media Wonk http://themediawonk.com/2010/01/29/apples-media-strategy-theres-an-app-for-thaa-cloudy-view-of-the-ipad/comment-page-1/#comment-633 The Media Wonk Tue, 16 Feb 2010 22:29:16 +0000 http://themediawonk.com/?p=798#comment-633 Scott--I agree. I find the lack of 16:9 puzzling. I've been meaning to write about it but I still can't come up with a good theory for why Apple went with 4:3. I have to assume there's a 16:9 version in the wings somewhere. Perhaps they just wanted to emphasize the print-like form factor out of the box and a more video-friendly version is coming? Perhaps they're waiting for touch-screen OLED displays to get big enough? At any rate, I think the TV guys will be OK with it for now, particularly for stuff that isn't native 16:9 anyway. But you make a very valid point. Scott–I agree. I find the lack of 16:9 puzzling. I’ve been meaning to write about it but I still can’t come up with a good theory for why Apple went with 4:3. I have to assume there’s a 16:9 version in the wings somewhere. Perhaps they just wanted to emphasize the print-like form factor out of the box and a more video-friendly version is coming? Perhaps they’re waiting for touch-screen OLED displays to get big enough? At any rate, I think the TV guys will be OK with it for now, particularly for stuff that isn’t native 16:9 anyway. But you make a very valid point.

]]> By: Scott Shuster http://themediawonk.com/2010/01/29/apples-media-strategy-theres-an-app-for-thaa-cloudy-view-of-the-ipad/comment-page-1/#comment-632 Scott Shuster Tue, 16 Feb 2010 05:30:25 +0000 http://themediawonk.com/?p=798#comment-632 This content owner may recognize and seize the opportunity...when the iPad is 16:9. But if this first edition is going to letterbox all our stuff, I don't see myself buying an SDK for it yet. Surely there MUST be a 16:9 version just around the corner, upgrade priced and somehow better than Joojoo, which will by then already be in the market offering full-screen 16:9 video. The biggest mystery is how I could possibly have watched the keynote and made it all the way to today -- February 15th -- without hearing anyone scream "OMG! The screen is 4:3 - !!" I have loved nearly all Apple products I have ever purchased (I didn't buy a Lisa) and may end up loving iPad, but why would anyone would create an HD video screen at 4:3 in 2010? This content owner may recognize and seize the opportunity…when the iPad is 16:9. But if this first edition is going to letterbox all our stuff, I don’t see myself buying an SDK for it yet. Surely there MUST be a 16:9 version just around the corner, upgrade priced and somehow better than Joojoo, which will by then already be in the market offering full-screen 16:9 video.

The biggest mystery is how I could possibly have watched the keynote and made it all the way to today — February 15th — without hearing anyone scream “OMG! The screen is 4:3 – !!”

I have loved nearly all Apple products I have ever purchased (I didn’t buy a Lisa) and may end up loving iPad, but why would anyone would create an HD video screen at 4:3 in 2010?

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